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Liberty British Aluminium Extends Support for Shinty at The Foot of Ben Nevis
Photograph: L to R Tom Uppington Liberty British Aluminium, Derek Keir CEO Camanachd Association, Daniel Stewart (Kilmallie), Sean Cameron (Fort William), Keith Loades, President, Camanachd Association, James Tangney (Fort William), Innes Blackhall (Kilmallie), Rosie Flannigan Liberty British Aluminium, Willie MacDonald Youth Director, Camanachd Association. Photograph by Iain Ferguson, The Write Image.
The Camanachd Association, Governing Body for Shinty, Scotland’s most iconic team sport, has announced that Liberty British Aluminium, has agreed a three-year sponsorship of shinty that includes title sponsorship of the ‘Liberty British Aluminium Balliemore Cup’.
Liberty British Aluminium will increase its investment and profile in shinty by becoming title sponsor of the Balliemore Cup.
The agreement also sees Liberty British Aluminium continue into their second year as members of the shinty Business Club.
Keith Loades, President of the Camanachd Association, said:
“This is great news for shinty and represents great support for the sport.
“The commitment shown by Liberty British Aluminium adds real value to the continued promotion and development of shinty.
“Shinty is an important part of Scotland’s sporting and cultural heritage and remains a key part of community life in many areas across the country.
“The Camanachd Association recognises Shinty as Scotland’s most iconic team sport and the whole shinty community will be delighted that such a successful company has shown such faith in our great game.”
“Liberty British Aluminium have made it clear their contribution is intended to give something back to the communities in which they operate.
“Consequently, they have been very flexible and very supportive of what is best for Shinty.”
Derek Keir, Chief Executive Officer of the Camanachd Association said:
“The Camanachd Association are delighted to welcome Liberty British Aluminium as title sponsors for the Balliemore Cup.
“Liberty have been great to work with and we are delighted to sign a three-year deal with such an established business in the Lochaber area.
“We look forward to working with Liberty British Aluminium who share our commitment and passion for developing opportunities in shinty.”
Brian King, Managing Director of Lochaber Operations for Liberty British Aluminium said:
“At this exciting time, when we are expanding at Fort William and consolidating our position as a major Highlands employer, we’re very pleased to reinforce our relationship with the sport of shinty, which is an integral part of community life in this part of Scotland.
“We look forward to developing this partnership over the next three years for the benefit of the whole community.”
Stewart Harris, Chief Executive of sportscotland, said:
“It’s fantastic to see the beginning of a partnership between Liberty British Aluminium and the Camanachd Association to support the sport of shinty.
“This type of sponsorship is invaluable in Scottish sport.
“Liberty British Aluminium has shown a real commitment to the Camanachd Association and the prestigious Balliemore Cup.
“It will help the competition continue to thrive and allow the Camanachd Association to develop a strategic and sustainable approach to growing the game, from grassroots right through the national team.
“I am sure this new agreement will see the sport continue to go from strength to strength.”
The draw for the 1st Round of the Liberty British Aluminium Balliemore Cup was made by Tom Uppington, Power & Hydro Director and Rosie Flannigan, Business Services Co-ordinator.
Liberty British Aluminium
Balliemore Cup 1st Round
28th April 2018
Strathglass v Glasgow Mid Argyll
Kilmallie v Tayforth
Oban Celtic v Aberdour
Taynuilt v Inverness
Ballachulish v Col Glen
Aberdeen University v Beauly
Glengarry v Bute
Fort William v Inveraray
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