Mouth-Watering Map Aims to Promote an Appetite for Highland Produce

By Reporter, The HighLand Times, Tuesday October 10 2017

Highland game, shortbread and salmon are featured in a mouth-watering new map of the country created by accountancy and business advisory firm Johnston Carmichael to showcase the Scottish food and drink sector’s success.

The digitally produced map was developed as a unique visual tribute to Scotland’s food and drink industry, which is now a key driver of the country’s economy.

Food and drink has consistently been Scotland’s best performing sector in recent years, with record export figures in 2016 and plans to double its value from the current level of £14.4bn to £30bn by 2030.

The new image depicts a map of Scotland and is compiled from some of the country’s most iconic food and drink products including shellfish, berries, haggis, soft fruits and Scotch beef.

It also features some of the country’s exciting new food and drink produce including craft beers, boutique gins and other tastes for which Scotland is increasingly becoming famous.

Adam Hardie, Head of Food and Drink at Johnston Carmichael, said:

“As consumers become increasingly interested in the quality and provenance of their food and drink, we wanted to highlight just how many of the world’s most celebrated food and drink products come from Scotland.

“From Scotch beef to smoked salmon and luscious soft fruits, our glorious natural larder is in growing demand globally and we should be extremely proud of the sector’s success.

“We hope our new map will help to showcase our world class industry and create an even greater appetite for Scottish produce.”


Johnston Carmichael is Scotland’s largest firm of Chartered Accountants and Business Advisers, advising 425 food and drink businesses, most of which are privately-owned companies.

With this wealth of industry knowledge and expertise, its team can help business owners make better decisions, regularly advising on strategy, funding options, specialist tax, and business introductions.



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