Black Pudding Rebrand Sees Butcher's Sales Boom
Jock Gibson, director of Macbeths butchers in Forres.
A Moray-based butcher’s secret family recipe for a product normally associated with a poor diet is seeing a sales boom after it was rebranded a superfood.
Forres-based butcher, Macbeth’s can’t keep up with demand after black pudding was added to a list of healthy foods for 2016.
This humble fare made from oats, pig blood, and spices is now up there sharing the limelight with the likes of blueberries, salmon, kale, acai and goji berries.
Jock Gibson, director of Macbeth’s which has been using the same black pudding recipe for 30 years said he was delighted the grub was now leading the way in the health food world.
“Traditionally black pudding has made some people a bit squeamish due to the ingredients, but now it’s been given a new tag and is becoming ever more popular.
“We have seen sales increase gradually as it became popular to pair it with the likes of scallops, but since it has been deemed a superfood, sales have been rocketing.”
“We make all our black pudding on the premises, we’ve always known it’s a great recipe and it’s won a gold star at the Great Taste Awards and we also supply a number of Michelin star restaurants up and down the country with it.
“Actually when you break down what’s in it, it’s no surprise that it’s rather good for you, as long as it’s eaten as part of a healthy diet.”
Black pudding has been given its new status due to it being full of protein, potassium, calcium, magnesium, zinc and iron and it’s practically carb free.
“It’s great that this news has come out at this time of year as usually there is a we slump is sales, however we are getting orders in, particularly online, from all over the country for our black pudding.
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